Monday, March 26th, 2007

The Eli Lily Mental Ward At Bellevue Hospital Presents: Your City-Run Health Care

But it won’t be a total sell-out until Atria begins advertising there:

The city’s public hospital system is considering putting the names of big-bucks donors on some of its facilities in exchange for cash — which means Bellevue could soon be home to the Bloomberg Trauma Center and Elmhurst the P&G Pampers Pavilion.

“We are exploring that,” said Frank Cirillo, vice president of operations at the Health and Hospital Corp., of the advertising scheme.

HHC — which oversees 11 hospitals, four nursing facilities and 80 clinics — also is looking at selling ad space on outdoor billboards and building and campus signs, as well as through digital media and TV flat panels.