The Parks Department plans to sell naming rights:

Officials have not said which particular locations are ready to be sold yet, but almost any major attraction in the city’s parks and recreation system could be up for grabs.

That group includes the zoos that draw in thousands of visitors annually, the amphitheaters that pack in summer revelers, the gigantic swimming pools or scores of tennis-court clusters.

. . .

Under this program — which would raise an estimated $3 million a year — entire parks wouldn’t be renamed, so Central and Prospect parks would keep their monikers but attractions within them could be renamed for a price.

How about the Mark Ecko Graffiti Hall of Fame?