Because that’s what I would have assumed, being that the last “pimp” I saw in Times Square was probably Terrence Howard at the AMC Empire 25:

In a shooting that recalled the grittier days of Times Square, one pimp murdered another Tuesday just outside a swanky hotel filled with tourists, police said.

The two pimps got into a “business dispute” on W. 43rd St. in front of the glitzy Westin Hotel just before 5:30 a.m., police said.

“That’s what people on the street are telling us — that what they did for a living, and the dispute, had something to do with that business,” Police Commissioner Ray Kelly said.

Location Scout: Times Square.