Just Keep Them Away From Bad Influences Like Mary-Kate And They’ll Adjust Fine

What first appeared to downtown observers to be an influx of chunky Midwesterners on some sort of semester-abroad program turns out to be employees of the new Googleplex:

From lava lamps to abacuses to cork coffee tables, the offices may as well be a Montessori school conceived to cater to the needs of future science-project winners. The Condé Nast and Hearst corporations have their famous cafeterias designed by, respectively, Frank Gehry and Norman Foster; but Google has free food, and plenty of it, including a sushi bar and espresso stations. There are private phone booths for personal calls and showers and lockers for anyone running or biking to work.

The campuslike workspace is antithetical to the office culture of most New York businesses. It is a vision of a workplace utopia as conceived by rich, young, single engineers in Silicon Valley, transplanted to Manhattan.

. . .

Food is a major perk at the Manhattan Googleplex. Every Tuesday afternoon, tea with crumpets and scones is served. In the cafeteria a dry-erase board lists local purveyors of the ingredients in the meals like a sign at the Union Square Greenmarket. (Dry-erase boards are big in Google culture; ideas flow quickly).

All the free food has created a problem familiar to college freshmen. “Everyone gains 10 or 15 pounds when they start working here,” said James Tipon, a member of the sales team, who actively contributes to the four pounds of M&Ms consumed by New York Googlers daily. “I definitely gained that when I started working here, but I think I shed some of it,” Mr. Tipon said. “I try to be disciplined but it’s really hard.”