Big Willie Style

New Yorker profiles aside, it’s possible that Will Goldfarb is overestimating the public’s fascination with the way he desconstructs dessert:

Last week Will Goldfarb, who has a sliver of a restaurant in SoHo called Room 4 Dessert where he manipulates desserts the way Magneto does metal, said he was angling to take to the streets in a plexiglass-walled truck armed with a whirring fleet of high-tech Pacojet ice cream makers churning fresh batches every few minutes.

. . .

In addition to his see-through ice cream laboratory on wheels, Mr. Goldfarb has plans to open a virtual pastry shop called Mama Sugar in the online community Second Life. He also has plans for a children’s cooking show (his daughter, Loulou, will turn 3 this fall) and plans to write a cookbook on how to use Willpowders — his line of basic chemical building blocks of modern cooking, like sodium alginate and calcium chloride — at home.