Her Name Was Written On Her Coat, Her Life Was A Miserable Anecdote

Why it’s a growler from the chainstore:

One corner of the Duane Reade store on Bedford Avenue in the Williamsburg neighborhood has Fire Island Lighthouse Ale and eight other beers on tap, with growlers — refillable glass bottles — lining the walls. Uniformed clerks-cum-beer-experts fill the growlers and conduct tastings only — sorry, no pints served. Behind a bar, a large walk-in refrigerator stocks common national brands as well as local, craft and imported beers. “We knew we would have a little bit of a battle to try to bring Duane Reade into this community, because they really don’t like a chain store,” said Paul Tiberio, senior vice president for merchandising and marketing at the company.

The Williamsburg beer bar is part of a larger effort by Duane Reade to recognize — and capitalize — on the fierce identity and local needs of many New York City neighborhoods.