Many Companies Could Learn From These Rebranding Efforts

As if your poor mothers had one more thing to worry about:

In the months after a bus crash on Interstate 95 killed 15 people in the Bronx, federal officials were so concerned about the operation of the bus company, World Wide Travel, that they revoked its registration. But the disciplinary action seems to have had little practical effect.

The owner, Michael Shub, continues to book passengers on buses through two other companies that he owns and that share the same address in Brooklyn that World Wide Travel used.

The shuttered company’s buses are also still on the road; they were simply shifted to Mr. Shub’s other bus operations, according to state officials.