{"id":1033,"date":"2006-05-02T08:09:35","date_gmt":"2006-05-02T16:09:35","guid":{"rendered":"https:\/\/www.bridgeandtunnelclub.com\/wordpress\/archives\/2006\/05\/advertising_everywhere.html"},"modified":"2006-05-02T08:09:35","modified_gmt":"2006-05-02T16:09:35","slug":"advertising_eve","status":"publish","type":"post","link":"https:\/\/www.bridgeandtunnelclub.com\/blog\/archives\/2006\/05\/advertising_eve.html","title":{"rendered":"Advertising Everywhere"},"content":{"rendered":"<p><a href=\"http:\/\/www.nypost.com\/news\/regionalnews\/67835.htm\">Turning urban steam baths into Folgers ads<\/a>:<\/p>\n<blockquote><p><em>What looks like a steaming cup of coffee is actually a Manhattan manhole cover &#8212; capped by a vinyl photo of the top of a cup o&#8217; joe.<\/p>\n<p>It&#8217;s pretty realistic &#8212; except for the unjava-like aroma wafting through steam holes in the vinyl from the sewer below.<\/p>\n<p>The attention-getting coverup was part of an experiment in alternative advertising created by Saatchi &#038; Saatchi New York for Folgers Coffee.<\/p>\n<p>To make sure people realize what it&#8217;s all about, a message alongside the manhole coffee cup says, &#8220;Hey, City That Never Sleeps. Wake Up. Folgers&#8221; &#8212; a Big Apple version of the company&#8217;s slogan, &#8220;The best part of waking up is Folgers in your cup.&#8221;<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Turning urban steam baths into Folgers ads: What looks like a steaming cup of coffee is actually a Manhattan manhole cover &#8212; capped by a vinyl photo of the top of a cup o&#8217; joe. It&#8217;s pretty realistic &#8212; except for the unjava-like aroma wafting through steam holes in the vinyl from the sewer below. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-1033","post","type-post","status-publish","format-standard","hentry","category-project_mersh"],"_links":{"self":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/posts\/1033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/comments?post=1033"}],"version-history":[{"count":0,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/posts\/1033\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/media?parent=1033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/categories?post=1033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/tags?post=1033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}