{"id":2138,"date":"2007-02-23T10:27:08","date_gmt":"2007-02-23T18:27:08","guid":{"rendered":"https:\/\/www.bridgeandtunnelclub.com\/wordpress\/archives\/2007\/02\/the_news_as_mad_libs.html"},"modified":"2007-02-23T10:27:08","modified_gmt":"2007-02-23T18:27:08","slug":"the_news_as_mad","status":"publish","type":"post","link":"https:\/\/www.bridgeandtunnelclub.com\/blog\/archives\/2007\/02\/the_news_as_mad.html","title":{"rendered":"The News As Mad Libs"},"content":{"rendered":"

G o ahead, try to tell me this isn’t incomprehensibly brilliant<\/a>:<\/p>\n

[Wayne] Schaffel, 50, doesn’t have an MBA and doesn’t believe he needs it. He runs on a different skill set: passion for his job, great sales skills and a willingness to work 24\/7. His company, PR for Less, helps small business owners get press and build a name for themselves without the hefty price tag of larger firms.<\/p>\n

“PR for Less has a goal,” Schaffel said. “We bring public relations to entrepreneurs who want and need it.”<\/p>\n

Keith Niaseling, 52, needed help. He’s been attending networking sessions to get publicity for his clients: Manhattan’s growing ukulele player population.<\/p>\n

“Two years ago there were only a dozen,” Niaseling said. “Now there are about 40 and the number is growing. What I try and do for my clients is to get publicity for singers and songwriters in the uke scene.”<\/p>\n

Niaseling, a ukulele performer himself who uses the stage name Moosekarloff, feels his strength as a businessman lies in his musical experience.<\/p>\n

“I’m not a fancy guy in a suit,” he said. “I’m a performer and an odd hybrid. I’m out of the ordinary. This whole thing is out of the ordinary.”<\/p>\n

Schaffel said in past weeks the group’s attendees had included Bonnie Dunn, who runs the burlesque show, La Scandal, at the Cutting Room and a woman who had opened a Chinese language center on Mott Street.<\/p>\n

“I was going to go to China to teach English,” Niaseling interrupted, “but then ukulele consciousness took off.”<\/p>\n

The two men explained that because their businesses were untraditional, meeting at a known location like Hooters was important to their business plan.<\/p>\n

“Also, I wanted something laid back and unexpected,” Schaffel said. “I’m hoping to expand this meeting all over the country in other cities, and Hooters is a franchise with chains everywhere.”<\/em><\/p><\/blockquote>\n

I swear to god that’s what it says.<\/p>\n","protected":false},"excerpt":{"rendered":"

G o ahead, try to tell me this isn’t incomprehensibly brilliant: [Wayne] Schaffel, 50, doesn’t have an MBA and doesn’t believe he needs it. He runs on a different skill set: passion for his job, great sales skills and a willingness to work 24\/7. His company, PR for Less, helps small business owners get press […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"class_list":["post-2138","post","type-post","status-publish","format-standard","hentry","category-followed_by_a_perplexed_stroke_of_the_chin"],"_links":{"self":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/posts\/2138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/comments?post=2138"}],"version-history":[{"count":0,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/posts\/2138\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/media?parent=2138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/categories?post=2138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/tags?post=2138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}