{"id":2404,"date":"2007-06-13T11:06:33","date_gmt":"2007-06-13T19:06:33","guid":{"rendered":"https:\/\/www.bridgeandtunnelclub.com\/wordpress\/archives\/2007\/06\/tastes_great_less_filling.html"},"modified":"2007-06-13T11:06:33","modified_gmt":"2007-06-13T19:06:33","slug":"tastes_great_le","status":"publish","type":"post","link":"https:\/\/www.bridgeandtunnelclub.com\/blog\/archives\/2007\/06\/tastes_great_le.html","title":{"rendered":"Tastes Great, Less Filling"},"content":{"rendered":"

If they’re not perpetuating Italian stereotypes in cell phone ads<\/a>, then they’re reminding us of that damn landfill<\/a>:<\/p>\n

Staten Island Borough President James Molinaro is having a meltdown over a frozen treat called Staten Island Landfill — one of eight flavors made by New York’s own 5 Boroughs Ice Cream.<\/p>\n

“I’m outraged and disgusted that you would name your Staten Island-themed ice-cream Landfill,'” Molinaro wrote in an angry letter to the company founders.<\/p>\n

In bright red type stripped across the top of the borough president’s Web site, Molinaro yesterday called on local businesses to boycott the company.<\/p>\n

Kim and Scott Myles, the Queens couple who founded 5 Boroughs Ice Cream in their Astoria kitchen in 2002, said they wanted to take the Ben & Jerry’s concept to an urban extreme — and they meant no harm.<\/p>\n

“It’s got chocolate hearts because it’s a flavor with heart,” Kim Myles, 33, said of Landfill, a vanilla ice cream stuffed with brownie chunks, heart-shaped chocolate crunchies, chocolate fudge and cherries.<\/p>\n

Landfill does seem a bit harsh compared with the other more whimsical flavor names: South Bronx Cha Cha Chocolate, Bay Ridge Amaretto Amor\u00c3\u00a9 and Jackson Heights Mangodesh. And there’s NYPB, a peanut butter-flavored chocolate ice cream, with 5% of the profits going to the New York Police & Fire Widows’ & Children’s Benefit Fund. But another flavor has a cold bite to its name: Upper East Side Rich White Vanilla.<\/p>\n

“The upper East Side suffers from a stereotype, that everybody is white and everybody is wealthy,” said the chairman of the neighborhood’s Community Board 8, David Liston.<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

If they’re not perpetuating Italian stereotypes in cell phone ads, then they’re reminding us of that damn landfill: Staten Island Borough President James Molinaro is having a meltdown over a frozen treat called Staten Island Landfill — one of eight flavors made by New York’s own 5 Boroughs Ice Cream. “I’m outraged and disgusted that […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2404","post","type-post","status-publish","format-standard","hentry","category-staten_island"],"_links":{"self":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/posts\/2404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/comments?post=2404"}],"version-history":[{"count":0,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/posts\/2404\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/media?parent=2404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/categories?post=2404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/tags?post=2404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}