{"id":2834,"date":"2007-10-03T02:01:26","date_gmt":"2007-10-03T10:01:26","guid":{"rendered":"https:\/\/www.bridgeandtunnelclub.com\/wordpress\/archives\/2007\/10\/how_about_the_pottery_barn_student_center_at_barnard.html"},"modified":"2007-10-03T02:01:26","modified_gmt":"2007-10-03T10:01:26","slug":"how_about_the_p","status":"publish","type":"post","link":"https:\/\/www.bridgeandtunnelclub.com\/blog\/archives\/2007\/10\/how_about_the_p.html","title":{"rendered":"How About The Pottery Barn Student Center At Barnard?*"},"content":{"rendered":"

The concept of selling naming rights has gone beyond just stadiums and arenas<\/a>:<\/p>\n

A Victoria’s Secret Student Center might seem incongruous in the company of Milbank Hall, Brooks Hall, and the Iphigene Ochs Sulzberger Residence Hall on Barnard College’s four-acre campus. It hasn’t happened — yet. But if Victoria’s Secret offered, well, the possibilities are open.<\/p>\n

In a push to raise $20 million for its largest, most costly expansion project to date, the liberal arts college is selling the naming rights for a 70,000-square-foot building currently under construction with an online ad seeking a corporate or private sponsor to foot the bill, administrators said.<\/p>\n

“It’s not typical to raise $20 million gifts by posting them online, but I think it would be a brilliant thing to do if a company wanted to demonstrate its commitment to women and higher education,” the vice president for institutional advancement at Barnard, Cameran Mason, said.<\/p>\n

A $20 million corporate outlay would be one of the largest donations the college ever received, she said, and would represent about 10% of the school’s endowment. The board of trustees would ultimately have to approve the donation, and would likely reject a contentious donor “such as a convicted felon,” Ms. Mason said.<\/em><\/p><\/blockquote>\n

*And when crafting your lede (or political cartoon — Sean Delonas, we’re looking at you!<\/a>), feel free to refrain from suggesting more<\/a> obvious<\/a> tie<\/a>–ins<\/a> because most of the ones that automatically come to mind are actually not very funny . . .<\/p>\n","protected":false},"excerpt":{"rendered":"

The concept of selling naming rights has gone beyond just stadiums and arenas: A Victoria’s Secret Student Center might seem incongruous in the company of Milbank Hall, Brooks Hall, and the Iphigene Ochs Sulzberger Residence Hall on Barnard College’s four-acre campus. It hasn’t happened — yet. But if Victoria’s Secret offered, well, the possibilities are […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-2834","post","type-post","status-publish","format-standard","hentry","category-project_mersh"],"_links":{"self":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/posts\/2834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/comments?post=2834"}],"version-history":[{"count":0,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/posts\/2834\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/media?parent=2834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/categories?post=2834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/tags?post=2834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}