{"id":3134,"date":"2008-02-13T09:37:34","date_gmt":"2008-02-13T14:37:34","guid":{"rendered":"https:\/\/www.bridgeandtunnelclub.com\/blog\/archives\/2008\/02\/great_moments_in_intellectual_property.html"},"modified":"2008-02-13T09:37:34","modified_gmt":"2008-02-13T14:37:34","slug":"great_moments_in_intellectual_property","status":"publish","type":"post","link":"https:\/\/www.bridgeandtunnelclub.com\/blog\/archives\/2008\/02\/great_moments_in_intellectual_property.html","title":{"rendered":"Great Moments In Intellectual Property"},"content":{"rendered":"

You can even trademark white briefs<\/a>:<\/p>\n

Times Square’s Naked Cowboy is trying to take a $6 million bite out of a giant candy corporation, charging it stole his identity by dressing an animated blue M&M in his skimpy trademark outfit. <\/p>\n

The nearly nude street performer, whose real name is Robert Burck, has his tighty whities in such a bunch over a massive video billboard showing the candy in a white hat, boots, guitar and underwear that he’s filed suit against the mighty Mars candy corporation. <\/p>\n

The case of Naked Cowboy vs. The Men From Mars will be heard in Manhattan federal court. <\/p>\n

. . .<\/p>\n

“My initial response was like, ‘Wow that’s cool,’ ” said Burck, whose claim to fame is playing guitar at 45th Street and Broadway, strategically holding the instrument over his briefs to make him appear to be naked. <\/p>\n

“The artist seeks to create the world in his own image. Obviously I was overjoyed,” Burck said in a phone interview with The Post yesterday while taking a break from the cold. <\/p>\n

“It took years for people not to say that’s a stupid idea.” <\/p>\n

But it didn’t take long for the Naked Cowboy to realize that a major corporation was cashing in on his ingenuity and hard work with the billboard designed to attract customers to M&M’s Times Square store. <\/p>\n

“All I’ve got is my underwear. It’s the most brilliant thing that’s ever been created from a marketing perspective. You can’t stop it,” said Burck, 37, who said he filed suit on the advice of lawyers and trademark experts.<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

You can even trademark white briefs: Times Square’s Naked Cowboy is trying to take a $6 million bite out of a giant candy corporation, charging it stole his identity by dressing an animated blue M&M in his skimpy trademark outfit. The nearly nude street performer, whose real name is Robert Burck, has his tighty whities […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-3134","post","type-post","status-publish","format-standard","hentry","category-crap_your_pants_say_yeah"],"_links":{"self":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/posts\/3134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/comments?post=3134"}],"version-history":[{"count":0,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/posts\/3134\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/media?parent=3134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/categories?post=3134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/tags?post=3134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}