{"id":3315,"date":"2008-04-04T08:28:30","date_gmt":"2008-04-04T13:28:30","guid":{"rendered":"https:\/\/www.bridgeandtunnelclub.com\/blog\/?p=3315"},"modified":"2008-04-04T08:28:30","modified_gmt":"2008-04-04T13:28:30","slug":"apples_in_stereo","status":"publish","type":"post","link":"https:\/\/www.bridgeandtunnelclub.com\/blog\/archives\/2008\/04\/apples_in_stereo.html","title":{"rendered":"Apples In Stereo"},"content":{"rendered":"<p>The Beatles seem to be absent in <a href=\"http:\/\/www.nydailynews.com\/news\/2008\/04\/03\/2008-04-03_apple_computer_says_somethings_rotten_wi.html\">all this hubbub<\/a>:<\/p>\n<blockquote><p><em>Apple Computer is taking on The Big Apple &#8212; or at least its eco-friendly logo.<\/p>\n<p>New York officials are biting into a trademarked Apple with their logo for the GreeNYC campaign &#8212; or so claims the technology giant run by billionaire Steve Jobs.<\/p>\n<p>California-based Apple Inc. is taking on the Big Apple over a federal application by NYC &#038; Company for its own apple logo. But city officials say the design resemblance is only skin deep.<\/p>\n<p>&#8220;We believe the &#8216;infinity apple&#8217; design and its mission to create environmental awareness are unique and distinctive and do not infringe upon the Apple computer brand,&#8221; said Kimberly Spell, of NYC &#038; Company, the city&#8217;s tourism and marketing arm.<\/p>\n<p>NYC &#038; Company developed the bisected apple topped by a small stalk and leaf for its campaign to promote environmentalism. It sent the new logo to the U.S. Patent and Trademark Office in May 2007. <\/p>\n<p>The GreeNYC apple was to start appearing on bus shelters, hybrid gasoline-electric taxis and cotton shopping bags, all part of the city&#8217;s efforts to get greener.<\/p>\n<p>The Apple folks challenged the application early this year, insisting their internationally known logo was the one true corporate representation of tree-borne fruit.<\/p>\n<p>Not only that, the company said, the New York logo was &#8220;likely to cause confusion, mistake or deception in the minds of consumers.&#8221;<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The Beatles seem to be absent in all this hubbub: Apple Computer is taking on The Big Apple &#8212; or at least its eco-friendly logo. New York officials are biting into a trademarked Apple with their logo for the GreeNYC campaign &#8212; or so claims the technology giant run by billionaire Steve Jobs. California-based Apple [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-3315","post","type-post","status-publish","format-standard","hentry","category-everyone_is_to_blame_here"],"_links":{"self":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/posts\/3315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/comments?post=3315"}],"version-history":[{"count":0,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/posts\/3315\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/media?parent=3315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/categories?post=3315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/tags?post=3315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}