{"id":5918,"date":"2010-04-26T07:06:03","date_gmt":"2010-04-26T12:06:03","guid":{"rendered":"https:\/\/www.bridgeandtunnelclub.com\/blog\/?p=5918"},"modified":"2010-04-26T07:06:03","modified_gmt":"2010-04-26T12:06:03","slug":"genius_branding","status":"publish","type":"post","link":"https:\/\/www.bridgeandtunnelclub.com\/blog\/archives\/2010\/04\/genius_branding.html","title":{"rendered":"Genius Branding"},"content":{"rendered":"<p>The Beckhams have their own fragrances, now <a href=\"http:\/\/www.nydailynews.com\/ny_local\/bronx\/2010\/04\/26\/2010-04-26_ooh_la_la_bx_bldgs_new_scent.html\">the South Bronx will have one as well<\/a>:<\/p>\n<blockquote><p><em>The smells of one South Bronx building are about to get a lot better, thanks to green guru Majora Carter.<\/p>\n<p>The MacArthur &#8220;genius&#8221; Award winner is planning to pump a &#8220;bright, grassy&#8221; new perfume into a Hunts Point apartment building to replace the usual sewage plant and truck exhaust odors.<\/p>\n<p>Carter hopes her new fragrance &#8212; called L&#8217;Eau Verte du Bronx du Sud, or &#8220;Green Water of the South Bronx&#8221; &#8212; will perk up tenants and brighten their day.<\/p>\n<p>. . .<\/p>\n<p>Building manager Sal Gigante said tenants will definitely prefer L&#8217;Eau Verte du Bronx du Sud to a more traditional borough bouquet &#8212; &#8220;decaying rat carcass.&#8221;<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The Beckhams have their own fragrances, now the South Bronx will have one as well: The smells of one South Bronx building are about to get a lot better, thanks to green guru Majora Carter. The MacArthur &#8220;genius&#8221; Award winner is planning to pump a &#8220;bright, grassy&#8221; new perfume into a Hunts Point apartment building [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-5918","post","type-post","status-publish","format-standard","hentry","category-the_bronx"],"_links":{"self":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/posts\/5918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/comments?post=5918"}],"version-history":[{"count":1,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/posts\/5918\/revisions"}],"predecessor-version":[{"id":5919,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/posts\/5918\/revisions\/5919"}],"wp:attachment":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/media?parent=5918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/categories?post=5918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/tags?post=5918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}