{"id":692,"date":"2006-02-14T09:45:38","date_gmt":"2006-02-14T17:45:38","guid":{"rendered":"https:\/\/www.bridgeandtunnelclub.com\/wordpress\/archives\/2006\/02\/where_brand_recognition_builds_up_to_a_point_where_a_brand_enjoys_a_mass_of_positive_sentiment_in_the_marketplace_it_is_said_to_have_achieved_brand_franchise.html"},"modified":"2006-02-14T09:45:38","modified_gmt":"2006-02-14T17:45:38","slug":"where_brand_rec","status":"publish","type":"post","link":"https:\/\/www.bridgeandtunnelclub.com\/blog\/archives\/2006\/02\/where_brand_rec.html","title":{"rendered":"Where Brand Recognition Builds Up To A Point Where A Brand Enjoys A Mass Of Positive Sentiment In The Marketplace, It Is Said To Have Achieved Brand Franchise"},"content":{"rendered":"<p>As a brand, New York City has influence that <a href=\"http:\/\/www.nydailynews.com\/news\/local\/story\/391256p-331883c.html\">stretches far and wide<\/a>:<\/p>\n<blockquote><p><em>Just in time for Valentine&#8217;s Day, the city has announced plans to design its own condom wrappers.<\/p>\n<p>The Health Department is developing the special &#8220;memorable and noticeable&#8221; packaging, hoping to raise awareness of HIV and AIDS, officials said yesterday. The new wrapper won&#8217;t be ready for several months.<\/em><\/p><\/blockquote>\n<p>It&#8217;s unclear whether they&#8217;ll be offered in the <a href=\"http:\/\/a856-citystore.nyc.gov\/\">City Store<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a brand, New York City has influence that stretches far and wide: Just in time for Valentine&#8217;s Day, the city has announced plans to design its own condom wrappers. The Health Department is developing the special &#8220;memorable and noticeable&#8221; packaging, hoping to raise awareness of HIV and AIDS, officials said yesterday. The new wrapper [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-692","post","type-post","status-publish","format-standard","hentry","category-project_mersh"],"_links":{"self":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/posts\/692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/comments?post=692"}],"version-history":[{"count":0,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/posts\/692\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/media?parent=692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/categories?post=692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bridgeandtunnelclub.com\/blog\/wp-json\/wp\/v2\/tags?post=692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}