Tabloid Wars

One of the more amusing things you see are the daily snipes the two big tabloids take at each other — not always amusing enough to point out, but amusing nonetheless. So here’s a good New Yorker piece on the recent (Drudgetastic) kerfuffle between the Daily News and the Post:

No longer can it be said that the News, traditionally the more restrained of the city’s rival tabloids, lacks a fighting spirit. The paper, reeling (or so said the Post, many times) from a lotto-game debacle that awarded cash prizes to thousands of readers by mistake, stepped up last Monday and finally played Hatfield to the Post’s McCoy. First, the News touted its own success—“daily newsad sales hit record high”—while also noting the “sorry picture of the shrinking business prospects of the New York Post.” Then, over the next several days, it ran a series of articles exposing an apparent “dump-and-pump” scheme at the Post, a “frantic, desperate effort” to boost circulation through bulk sales. The News, of course, has the higher circulation of the two.

. . .

Meanwhile, back from vacation, Mort Zuckerman reported with pleasure that the attention seemed to be increasing Scratch n’ Match participation. He also said that the News’ dump-and-pump story, which referred to “bloody shrapnel from publisher Lachlan Murdoch’s carpet-bombing propaganda machine,” was not retaliatory. “That wasn’t a response, obviously, to this latest—what my grandfather would have called mishegoss, which is a Yiddish word for craziness,” he said. “Who was that sociologist at Columbia—Robert Merton?—who said that every group has a reference group? Our reference group is not the Post—it is our readers.”

Up at Post headquarters, Lachlan Murdoch tried to play nice. “We don’t really think about the Daily News that much,” he said. But when he learned that a reporter had spoken with Zuckerman he asked, “How were the Galápagos?” He referred repeatedly to “Scratch n’ Stiff,” without winking or smiling, and accused the News, on the issue of bulk orders, of being a “pot calling the kettle black,” since the News sells a lot of bulk copies, too.

Col Allan, the editor, arrived, complaining about the “hypocrisy of these people,” and seemed more eager for a scrap. “They’re still shoving fifty papers a day in bulk into the prisons of the mentally insane on Wards Island,” he said. “I mean, give me a break.”

“I might even read the Daily News if I were stuck in a white padded cell,” Murdoch said.

Allan laughed: “Yes, very good.”

Murdoch said that he thought the nicknames had gone too far.

“It may have been a little exuberant,” Allan said. “But you’ve got to remember that the folks at the Daily News have this curious view of the world, and it really is that they feel that they can throw shit at the fan and never get dirty.”

Allan got up to leave. “If they want to attack us,” he said, “they shouldn’t do it in the business section—because nobody reads it.”