Is It Really Fashion Week’s Fault That Guy Trebay Feels All Guilty?

The Times’ Guy Trebay takes note of preparations for Fashion Week and asks whether anyone is thinking about New Orleans. Answer — barely:

And so, even when much of the nation’s attention is focused on the devastation of Hurricane Katrina, there are those this week who will cling to their determination to put across the wonders of the Maidenform Dream Bra. (Tagless, made of two-way stretch foam, it has a sweetheart neckline and is available in sizes 32A to 40DD, just so you know.) They will doggedly push the latest Robb Report findings on the highest end of the luxury market (as divined by Carol Brodie, the publication’s chief luxury officer) at a Chelsea Piers event offering a select group (the only kind, really) a chance to smoke hand-rolled Zino cigars, to try on $1 million worth of jewelry and to ride in a Grand-Craft mahogany runabout and a Rolls-Royce Phantom.

And they will be pleased to explain to passers-by who stop at the Evian Pop-Up Spa on Fifth Avenue at 43rd Street how important indulgences like a hot-stone massage using only rocks soaked in pure imported Evian can be in the aftermath of tragedy.

“Especially in troubled times, when people are suffering, and you are thinking of water,” said Marjan Mehrkhast, an Evian spa consultant, “it’s crucial to think about your health.”