It’s Hard Out There For An Online Pimp

If even after watching Hustle & Flow you were still confused as to what pimps actually do, know that it’s still hard out there for them, and the online tool Craig’s List doesn’t make it any easier:

An Internet advertisement for “companions” led cops to a New Brighton apartment building two months ago.

The companions allegedly were three female prostitutes and their pimp — an Elm Park man.

Now, Alex Leath, 39, could find himself with new companions — in prison — after prosecutors indicted him yesterday for allegedly promoting prostitution.

Cops said that when undercover officers went to the building at 32 Pine St. on Feb. 6, Leath offered a half-hour of sex with three women for $150. One of the alleged prostitutes — none of them borough residents — was 17, authorities said.

Police were directed to the building after scanning Craig’s List, a popular Web site for apartment rentals, used furniture and potential roommates, and calling a telephone number listed under “companions.”

Leath, who lives on the 200 block of Granite Avenue, was charged with two felony counts of third-degree promotion of prostitution and a misdemeanor count of permitting prostitution.