What Do You Think This Is, The 1980 Olympics?

The thing about boycotts is they never work the way you want them to:

For Kim Myles, co-owner of 5 Boroughs Ice Cream and the brains behind the controversial flavor “Staten Island Landfill,” the publicity stemming from a borough-wide boycott marshaled by Borough President James P. Molinaro, not only increased her profits, but kept her striving for more.

“The boycott tripled our sales and we crossed state lines,” said Ms. Myles.

5 Boroughs Ice Cream got its start when she and her husband received an ice cream maker as a wedding present in 2001. After experimenting with a variety of ingredients, the couple began their own business and began marketing flavors focusing on the five boroughs.

Staten Island’s claim to fame?

The former Fresh Kills landfill of course.

What Molinaro described as a “derogatory attack in the name of consumerism,” Ms. Myles sees as a great ice cream that “included everything but the kitchen sink.”

Although the flavor is still widely unavailable in the borough, Staten Islanders are still managing to get their fix of the cookie crunch-, brownie chunk-, cherry- and fudge-laden vanilla ice cream.

According to Ms. Myles, Islanders are eating the ice cream despite the opposition, much like people who drank during Prohibition. She even recalls one Island customer ordering a three-gallon tub for a birthday party.