Bagels: Dough That Has Been Boiled And Baked; Pizza: Dough With Cheese; And Cupcakes Are Just Dough With A Stick Of Butter For Frosting
How stupid are New Yorkers? Not only can a cupcake store clear more than enough to pay its $30,000-plus rent but it can open a second Manhattan location, too:
Posted: January 28th, 2008 | Filed under: Bah! Humbug!, Feed, I Don't Get It!There are few small businesses that can comfortably afford a $400,000-per-year lease in Manhattan.
There are even fewer ones that can do so selling cupcakes.
Magnolia Bakery, the West Village destination well-known for its butter cream-frosted baked goods, celeb appeal and its cameo in SNL’s “Lazy Sunday” digital short, has recently opened a second domain on 200 Columbus Ave. at West 69th Street. Owner Steve Abrams, who is a 20-year Upper West Side veteran, always believed the neighborhood could embrace the business, but didn’t quite anticipate the orders when it opened its doors on Jan. 19.
“It’s been beyond expectations. Opening day, we ran out of product,” Abrams said. “I think the volumes are going to be very similar [to downtown]. Just the way they manifest will be different. Downtown is touristy. . . . . They’re not buying a dozen cupcakes. Here it’s all families. People buy in bulk.”