Time Was, Storage Space Was An Unsightly Intrusion On The Urban Landscape That Only Encouraged People To Buy More And More Useless Stuff . . .
After targeting the coathanger industry in an attempt to get people to free up more closet space, Manhattan Mini Storage sets its sights on horse-drawn carriages:
Posted: March 19th, 2008 | Filed under: Follow The MoneyManhattan Mini Storage, the company that has gained notoriety for its politically themed billboards, will launch a new advertising campaign next month targeting horse-drawn carriages in Central Park.
Wading into a local debate fueled by animal rights activists about whether horse-drawn carriages should be allowed to operate in the city, the company will allow its customers to support a ban on the carriages by offering to donate $25 to the Coalition to Ban Horse Drawn Carriages for every storage space rented.
The horse-drawn carriage industry is arguing that the advertising and fund-raising campaign is part of a plan to outlaw the carriages that ferry tourists through Central Park and on Midtown streets so the storage company can buy the land currently occupied by two carriage stables. The stables are situated near real estate owned by Edison Properties, the company that controls Manhattan Mini Storage.
“Two of our stables are right next to a Manhattan Mini Storage,” a public relations representative for the Horse and Carriage Association of New York, Carolyn Daly, said. “We believe this is about a real estate interest” and that Manhattan Mini Storage “does not have a horse or animal interest whatsoever.”