When In Doubt, Rent It Out
Manhattan as one big photo shoot, not only B-roll for major motion pictures but also fashion shows, and not just in Bryant Park, either:
Posted: May 18th, 2009 | Filed under: I Don't Care If You're Filming, You're In My Goddamn Way, Project: MershCritics are calling foul on a plan to rent the fabled West Fourth Street Courts today for a private gala.
Clothing designer Joseph Abboud is paying the city $14,100 to rent the Greenwich Village playground, affectionately known as “The Cage,” for the private launch of a fashion line with JCPenney and the NBA.
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The Cage is widely known for hosting hardcore playground basketball games and helping the pro games of Hall of Famer “Dr. J” Julius Erving and other NBA greats
Paul Lerner, a Joseph Abboud spokesman, said “the setting of the legendary street basketball court really helps us depict” the designer’s new JOE collection — which is tailored for the regular guy.
