Listen For My Store On Wheels Dingaling At G8
Mr. Softee’s plan to control the world:
But more recently, Mr. Softee has pointed its cone-headed logo in a different direction, far from the brownstones of Brooklyn or the flats of London.
. . .
Now this staple of New York City life is being served 7,000 miles away, on the streets of Suzhou, an ancient city of more than six million people about 50 miles west of Shanghai. Mr. Softee or Mr. Soft Heart, the English translation of “ruan xin xian sheng” — there is no Mandarin word for Softee — has been a hit, with sales doubling every year since the first truck started rolling three years ago.
See also: Mr. Softee.
Posted: April 15th, 2010 | Filed under: Follow The Money