Friday, April 11th, 2008
Adjustable Rate Mortgages — Ugg (Boot)!
The plight of the self-consciously trendy is they’re always a step or two behind:
The promise of learning the cold, hard realities of today’s housing market is what brought more than a dozen skinny-jean-wearing, tattoo-sporting members of Williamsburg’s art and music scene to Hugs bar last month to attend [real estate agent Eve] Levine’s first “Hipster Mortgage Night.”
It’s the latest version of a marketing campaign Levin first began as mere barroom lectures.
“There is so much information people just don’t know,” said Levine, a musician and artist herself who created the event not only as a tool for marketing her own business, but also a means of supplying financial and home buying know-how to a group of people she bluntly describes as “the opposite of Wall Street.”
Members of that group, frankly, agree with that assessment.
“Figuring out how to buy a home in New York City is like climbing Mount Everest,” said Margaret Raimondi, who attended the event with her fiancĂ©, Brad Augustine.
“Hopefully, ‘Hipster Mortgage Night’ will make it more like climbing Mount Rainier,” she added, referring to the much-shorter mountain in Washington State.