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There’s Ecotourism In Costa Rica, Disaster Tourism In New Orleans, Sex Tourism In Southeast Asia . . .*

. . . and now in Brooklyn the latest in travel trends — Gentrification Tourism:

The Brooklyn Paper got a first peek inside Brooklyn’s first boutique hotel — Hotel Le Bleu — and discovered a very modern, tasteful, 48-room, glass-and-steel complex.

But looking out the window onto Fourth Avenue certainly brings you back to the real world. Sandwiched between a taxi depot and a Staples office supply store, it’s not a stretch to wonder if this is really the stuff that four-star hotels are made of.

“We want to be ahead of the curve on everything that’s happening in Brooklyn — particularly [on Fourth Avenue],” General Manager Robert Gaeta said. “There are a lot of exciting things happening in this area. It’s reminiscent of DUMBO or Williamsburg.”

The hotel, which is at Fifth street, will open for business on Aug. 1, though its chic in-house restaurant and rooftop bar won’t be ready until later this year. At that point, Le Bleu — which is owned by Globiwest International, a California-based hotel chain — hopes to draw local traffic to the Gowanus Canal area.

“This could be Venice in the United States,” Gaeta said.

Financially, it already is: Le Bleu rooms will go for the Venice-like price of $300–$400 a night, but, Gaeta quickly pointed out, the tariff includes luxury amenities like concierge service, plasma-screen televisions and botanical bath products in the glass-walled showers.

*And how could we forget graffiti tourism?

Posted: July 27th, 2007 | Filed under: Brooklyn
As Which World Turns? »
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