The New “Hyperlocal” News!

Suffice it to say, there are two reporters listed on this followup. What, there wasn’t another Gorilla Coffee angle to cover yesterday?

[Concur.]

But in this post-modern world, what if the story is actually something more clever than anyone realizes, even going beyond the mildly intriguing yet commonplace “story behind the story” speculation about crass viral marketing? What if, in the context of the Wall Street Journal’s recent moves into the New York media market, it’s actually an elaborate “rope-a-dope” scheme to make us all think that the Times is resting on its laurels when actually the metro reporters are busy preparing an explosive Bloomberg cheating scandal expose? Or some such. Or perhaps I’m overthinking this and just want Sewell Chan back on his old beat . . .