You Might Not Keep Them Around Once They Have Children And Realize How Shitty The Schools Are Around Bushwick, But They’ll Always Remember That Foolish Summer When They Tried To Grow A Mustache

The city’s quasi-public/quasi-private tourism arm is marketing T-shirts to a demographic roughly defined as “the actors who you see spray painting in that new Converse ad”:

Earlier this month, the city’s tourism arm, NYC & Company, reintroduced its staid online store with a line of T-shirts printed with neon colors and bubblegum fonts and advertised on models wearing mustaches posing before brick walls.

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In a departure for municipal merchandise, five of the shirts name-check the individual boroughs. A sixth shows the familiar Bloomberg-era boxy “NYC” logo dissolving into transgressive spray-paint drips, above dripping maps of the boroughs.

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The decision to devote shirts to specific boroughs, [NYC & Company’s creative director] said, followed a trend and fit the city’s mission to promote tourism beyond Manhattan. [The creative director of the company that designed the T-shirts] said young people make up a significant population of the outer boroughs. “You go to Sunnyside or Astoria in Queens, and there’s people in their 20s now sort of mixed together with everyone,” she said.